5 reasons why you should update your website’s content

May 20, 2022

The world of online marketing is changing fast. Once upon a time companies could get away with a really amateur web presence, but those days are gone. With more and more businesses taking their online marketing more seriously, you need to have a professional looking website if you want to stand a chance in the marketplace.

Like fashion, websites change. As technology moves on and Google changes its search engine ranking criteria, your website needs to keep pace. With creative web design and a dynamic website full of fresh and interesting content, you’ll really help your business to stand out online.

Here are 5 reasons why you should update your website…

1. Your website is your online business card – it gives customers an impression of you before you have a chance to sell yourself. If you have an amateur-looking website, you risk putting off potential customers at the first hurdle. It’s hard to convince people you’re a professional outfit if your website looks like a child built it!

2. Technology changes and your website has to keep up – google places a very high importance on site loading speed and responsive design. This means if your website takes a long time to load or looks terrible on a phone or tablet, it’ll knock you down the search rankings.

3. A website can show off your best work – if you haven’t updated your website in years, you’re missing a great chance to show off your work to potential clients and customers. Refresh your website and put a gallery of your best work up there! Show people what you can do.

4. Google loves dynamic data – fresh content is applauded by google, so regularly updating your site with your work, products, availability, any exciting news etc will boost you in the search engines, resulting in more traffic and more customers.

5. It gets your name out in the market – when you have a new website built, you’ll tell people about it. Your social media shares, friends sharing it and a general announcement will get more eyes on your business. With a fresh website full of new content and your best work, you’ll be sure to pick up some new business.

A fresh website is one of the best moves you can make in business. Contact https://creative.e2ts.co.uk to see how we can help you.