What makes a good website?

May 3, 2022

In today’s digital age, a business website is one of the most important factors of success. To design a good website, you need the right web designer(s) with the skills, knowledge, and experience to create a site that not only works well and easily, but that looks great and is a pleasure to use.

It’s an investment, but your website is a vital component in the success of your business. It’s important to choose a good designer from a credible company that you can trust. Here are some factors that make a good website:

Provide informative content

A good website design should include plenty of informative and credible content. This should conform to advertising standards by not making unsubstantiated claims. The copy should also be original and not plagiarised. All website content should stand out from the competition, and be useful to the reader.

Links to other websites

Links to other websites (though not competitors’ websites, obviously) can help to boost your SEO optimisation and the user experience by providing a network of useful products or services that will enhance your user’s trust in your brand.

Connect with your audience

Rather than bland marketing jargon or a summary of the services you provide, one way of standing out from the competition is to provide a personal touch. Perhaps on your ‘About Us’ page, you can include a story about how your organisation started? It’s also good to include photos of your staff so people can visualise who they are interacting with when they contact your company.

Build trust

An excellent feature of websites is to include customer testimonials, as this helps to reassure the user and build trust in your organisation.

SEO Optimisation

This ensures you have an audience for your website. By using the right keywords in your copy and your meta-details, you help Google place you well if anyone types in those keywords. Check out our Search Engine Optimisation page if you would like support in this area.

A web designer can be described as either a ‘UX’ (User Experience) or a ‘UI’ (User Interface) designer, though they are often used interchangeably, or the same person may perform both functions.

Definitions of UX and UI

A UX designer will:

• know the goal of your website and conduct market research to know your target audience.
• ensure your website loads quickly and easily on different devices.
• make sure your website is well organised and has a good structure.
• ensure your website is simple and easy to navigate.
• make sure that the website search engine visibility isn’t compromised by outdated or incorrect code.
• use a tracking monitor.

User Interface (UI)

UI refers to ‘User Interface’ – this is how the digital product interacts with the customer, how it looks and how interactive it is to use.

A UI designer will:

• work all visual aspects of the website, from the colour scheme to the typography, to any animations.
• ensure the website is easy to read, as most users will scan a page rather than read it. It needs to be eye-catching and easy to follow and absorb.
• ensure that the website enhances the company brand and follows the colour scheme and style.

To learn more about how you can create a great website, contact E2TS today.